The Coolest Thing in the Shop that is NOT for Sale.

Dive shops by nature, have tons of cool stuff in them. The latest computers, the newest toys, LED lights and so on. I've been doing this for over 16 years and I still stop into dive shops when I see a new one. I was recently reminded about the coolest thing we have on display here that is not for sale.

On the foggy evening of July 25, 1956, a vessel named the Stockholm ran into the Italian luxury liner, the Andrea Doria, 50 miles south of Nantucket island. Other than those killed in the inital impact, all survivors where taken off the Andrea Doria before it sunk the next morning.

Today, the Andrea Doria is considered to be the Mt.Everest of wreck diving. It lies on it's side at a depth of 160-250 feet. prizes from this wreck are available to those with the technical training, know how and courage to make this extremely dangerous dive. People die trying every year.

A few years ago, a diver named Bruce Laden brought in an old Beachat computer. This was one of the first generation of user changeable batteries. You could change them out but they were sodered in place. He was amazed that we had a few of those old batteries around and knew how to swap them out. As a thank you, he brought us a cup and saucer from one of the china lockers of the Andrea Doria that he had recovered from the wreck a few years earlier.

We made a nice little display with a picture of the ship and two paragraphs detailing the significance of the little espresso set. Bruce came back 2 years later, was impressed with our display and gave us 3 more cups, a small dish and 2 small silver table pieces.

All of our Andrea Doria pieces are on display in the shop. Stop by and see a bit of history. For more information about this type of diving read the book "Shadow Divers."

Cozumel Trip April 1-9, 2011

Located just south of the tip of the Yucatan Peninsula, the Mexican island of Cozumel has always been considered one of the top dive destinations in the world.

Most of the dive action happens on the southwest end of the island. Walls like Columbia, San Francisco and the most famous of all-Palancar amaze divers with their display of huge fans and sponges. On shallower dives like Tormentos and Chankanaab, the reef is alive with fish and corals. Don’t forget to look under ledges for the native Splendid Toad Fish!
Cozumel is most famous for its drift diving. A strong current runs along the length of the island. Rather than swim against it, all dives are done as drift dives. That means after you jump in, the current moves you along and the boat will pick you up 1/2 mile or so downstream! This is the perfect place to earn your Drift Diver Specialty class, one step closer to a PADI Master Scuba Diver!

We will be staying at the Wyndham Resort Cozumel. This beautiful resort has the longest beach on the island as well as pools, restaurants and bars. Our diving will be with the in house dive operator, Sand Dollar Sports.

$1799* includes roundtrip airfare to Cozumel with an overnight in Denver (April 1), transfers, lodging, 5 days of 2 tank dives, all meals, pre and post trip parties, T-shirt and all taxes. You can upgrade to an Ocean View room for $130 per person or an Ocean Front room for $300 per person.

**This is the cash/check discount price. Regular price is $1853. Price is subject to change and is based on Double Occupancy. Single supplement is $280. Deposits may be non-refundable and cancellation charges may apply.

After Black Friday Specials!

December 3 only!! 9am-7pm

Door Buster Deals-
First 20 people at the shop receive FREE Defog!

9am-10am-
Free Discover Scuba Gift Cards- Limit 2 per person-The perfect stocking stuffer for your non-diver friends and family

11am-12pm
Dive Utah gives you Gas!-Free air for a year with the purchase of a scuba tank

3pm-4pm
Extra 10% off mask, snorkel and fin packages Take an extra 10% off our already discounted packages.

5-6pm
Extra 10% off regulator/BCD packages.WOW!!

All Day Deals
FREE Seadive Seaventure Mask with any purchase over $100.

Prepaid Rental Card-$300 for 2011 Local Diving Calendar
February-Crater, March-Crater, April-Blue Lake, May-Blue Lake, June-Flaming Gorge, July-Bear Lake or Sand Hollow, August-Sand Hollow, September-Sand Hollow, October-Sand Hollow and Blue Lake
With this package, pay for 6 weekends and get 4 free!

2011 Trips-put down $500 toward Hawaii, Cozumel or Fiji and get $100 In-Store Credit (for merchandise or classes) or any 2 Specialty Classes! (does not include materials, rental or entry fees)

PADI Master Scuba Diver Pay for any 3 Specialty Classes and get Peak Performance Buoyancy and Altitude Free!! (new enrollment only, does not include materials, rentals or entry fees)

DEMA Day 2

Today we got to meet with many of our reps. We started with Ray from Aeris. We like some of their BCD's. They have a great middle of the road, weight integrated BCD that runs about $300. Look for this in time for Christmas. We also really like the Lavacore suits.

These are trilaminate fleece lined suits. They are great for warmer water (about the same warmth as a 2mm) but you don't need extra weight. They are also great to layer with if you want a little something extra warmth.


From Aeris, we headed down to Scubapro to meet with Richard. We were super excited to see that Scubapro is getting back into the drysuit and technical markets again. These are areas that Scubapro had moved away from in the past.

The first picture is their neoprene drysuit. It will be about $900. It is a 5mm suit. That mean it will be great for colder water. You won't need to wear that much under it to stay warm.


This one is their shell style of suit. I have always preferred these since you can wear different insulating layers and that gives you more options in water temps. This suit is about $1600. Both suits will have a boot similar to DUI rock boots and have SI Tech valves. These are the best values out there. They also come with pockets built into the thighs, a plus for tech divers. Speaking of tech......

......Scubapro is getting back into tech gear. They had the S-Tek line a few years ago. I wasn't the biggest fan. They have brought it back and included a harness/ backplate/wing system similar to Halcyon. I have become a big fan of this style of BCD and look forward to trying this one.

Lastly we meet with Jeff from Cramer Decker. We do a lot of bags and boots with this company. They are the guys who take care of Akona. They had a really cool regulator bag that folds out into a mesh duffel. This was pretty cool!

It starts out like any old reg bag and then..............................................


TA DA!! The mesh duffel comes out from the side. Pretty cool!

Tomorrow we wrap up and try to book some travel as well..

DEMA Day 1

Greetings from Las Vegas! Home to casinos, Wayne Newton and the Diving Equipment and Marketing Association's annual trade show. The DEMA show is our annual event that brings together all the training associations, manufacturers and exotic dive locations in one location. For the last few years, DEMA has moved back and forth between Las Vegas and Orlando. This year we are back in Vegas. So what did we see today?

After a nice 5 hour drive, we got into the show and started checking out the latest and greatest. Our favorite item we saw today was a new camera and housing from Ikelite. The camera is the JVC PICSIO. This is JVC's version of the flip video. It shoots HD video and 5 mp stills. It has a touch screen and is waterproof down to 10 feet and the housing can go down to 100 feet.

We also sat in on three seminars. We hit two from PADI, Marketing Ideas for New Divers and New Products. We also sat in on a DEMA sponsored seminar, PR for you Dive Business. Now we can get some media attention when we head out for ice diving.

Check back tomorrow when we meet with Aeris and Mares!

Fiji Trip June 2011

Fiji is one of those magical places where the name itself is enough to get reactions. Just mention it to your fiends that you are thinking of going there and see what they say. Palm trees, beaches, friendly locals, soft corals, anemones and who can forget kava! Join us as we explore Taveuni and stay and dive at the Garden Island Resort.

The Garden Island Resort has long been a diver’s favorite. Fed by the nutrient-rich waters that flow through the Somosomo Straits, Taveuni's Rainbow Reef is home to one of the world's greatest displays of soft coral. Famous sites like the Great White Wall, The Ledge and Annie’s Bommie are a short boat ride away.

When you are not diving, the simple luxury of the rooms and grounds will entice you with a feeling of complete peace that is hard to find anywhere else.

When we are not diving, Taveuni offers many wonders to be seen. No trip to Taveuni would be complete without visiting the Bouma Falls and the International Dateline. Truly every beautiful day begins on Taveuni.
About a 30-minute walk takes you to the lovely old Catholic mission at Wairiki. The mission is set into the hillside and overlooks the site where Taveuni warriors turned back thousands of Tongans in a battle which was fought in canoes just off the beach. The warriors then celebrated by cooking the Tongans in a lovo (a traditional way of Fijian cooking) and eating them with breadfruit.

$2900* includes roundtrip air from LAX to Taveuni, lodging, meals, 5 days of diving (12 dives), transfers, taxes, pre and post trip parties and t-shirt. Air from SLC to LAX is NOT included.

*This is the cash/check discount price. Regular price is $2987. Price is subject to change and is based on Double Occupancy. Single supplement will be extra. Deposits may be non-refundable and cancellation charges may apply.

Hawaii Trip-February 2011

Hawaii. America’s paradise. The diving and experiences at each of the Hawaiian Islands is as varied as the colors you see below on their reefs. Each island has a signature dive and feel. Join us as we explore the best of Hawaii.

We start in Maui as we join our old friend and Dive Utah Instructor Eric as he shows us around his current island home. After a few days here, we fly to the big island of Hawaii to stay on the Kona Coast, home to the famous manta ray night dive. Our last stop will be the beautiful, unspoiled island of Kauai.
Each island will feature a day of diving and a free day to dive.

Our first dives will take place off Maui and Lanai as we explore the swim throughs of the Cathedrals. As light pours through the openings near the top of the swim throughs it reminds divers of stained glass.

The Kona area of the big island of Hawaii is famous for the manta ray night dive. Large lights are shown into the water to attract plankton which brings in huge mantas for dinner! Kneeling on the bottom at 20’ allows plenty of dive time to watch the mantas cart wheeling right over your head.

Diving around Kauai can only be described as fabulous. You may see
butterfly fish, green sea turtles and white tip reef sharks.

On your free days you can schedule more diving, explore the island or simply relax. You will have the opportunity to see volcanoes and bike down from their peaks, partake of a luau, hike through lush rainforests or thrill down a zip line. See the itinerary below for daily details.

$2350* includes 3 days of diving, roundtrip air from SLC including inter-island air, lodging, pre and post trip parties, taxes and t-shirt. Additional island activities are not included in the price.

*This is the cash/check discount price. Regular price is $2420. Price is subject to change and is based on Double Occupancy. Single supplement will be extra. Deposits may be non-refundable and cancellation charges may apply.



Best of Hawaii Trip Details

Saturday 19 February 2011-Depart SLC at 11:19am. Arrive San Francisco 12:36pm, change planes and depart at 4:30pm. Arrive Honolulu 7:51pm, change planes and depart 10:40pm. Arrive Maui at 10:17pm and transfer to Outrigger Aina Nalu Resort.

Sunday 20 February-Free day.
Activities may include- a trip to Hana, an undeveloped area on the coast of Maui. Zip line. Bike ride down from volcano. Enjoy the beach/pool at resort. Night dive off Lahaina pier.

Monday 21 February-2-tank morning dive to Cathedrals off Lanai. Hopefully see whales on boat ride to and from Lanai. Return to resort by approx. 1pm. Afternoon is free. See activities from Sunday.

Tuesday 22 February-Depart Maui between 8:40 and 9:45am. Arrive Big Island-Kona between 9:22 and 10:27am and transfer to Royal Kona Resort. Dive shop will pick up divers between 3-4pm for 2-tank late afternoon and night dive with manta rays.

Wednesday 23 February-Free day
Activities may include drive to lava flow. Hike to water falls. Enjoy the beach/pool at resort.

Thursday 24 February-Depart Big Island at 10:09am. Arrive Kauai 10:45am and transfer to Kauai Beach Resort. Rest of day is free.
Activities may include helicopter ride to Jurassic Falls or Grand Canyon. Hiking. Zip line. Enjoy the beach/pool at resort.

Friday 25 February-2-tank morning dive. Afternoon is free. We will plan an activity once we arrive. Most likely enjoy a luau that night.

Saturday 26 February-Day is free until 6pm. Check out of hotel and depart Kauai 7:55pm. Arrive Honolulu at 8:25pm, change planes and depart at 10pm.

Sunday 27 February-Arrive Los Angeles at 5:14am, change planes and depart 7:50am. Arrive SLC at 10:37am